You pitch to decision-makers.

Clients hire you because you're the expert. But they don't want expert-level jargon. They want compe...

Many small business owners overcomplicate hiring and managing. It doesn’t have to be complicated. Ju...

Here's a fact: 80% of success is just following up. Have you ever pitched a client, got a "yes, soun...

When your main source of business is referrals, you win business pretty easily without a lot of hard...

Ever felt like Radiohead's "Creep" when pitching a new client? You know, the whole "I don't belong h...

Protect your turf That’s what they say. But what are you protecting, really?