Are you protecting your business turf?

Protect your turf

That’s what they say.

But what are you protecting, really?

Turf.

It’s the foundation, the ground beneath our feet, and the basis of our business.

But have you ever stopped to think about what your turf truly is?

Define it poorly, and you didn’t mark your turf well enough.

Do it well, and you’ll be eating surf and turf every night at a fancy restaurant.

Do it exceptionally well, and you might find yourself in a turf war.

But the turf is always greener on the other side.

When you provide convenience, you wish your service was treated as a luxury.

You get tired of being a high-volume, low-cost provider.

But when you provide luxury, you wish you had an audience the size of the convenience crowd.

You get tired of saying “no” and dream up ways to hear yes more often.

Whichever side you pick, second-guessing comes with the turf.

The key to success lies in defining your own turf, carving out your niche, and focusing on what you do best.

Everything else is just a distraction.

Whether your territory is global or local, high-end or budget-friendly, remember that even the simplest grass requires water and care to thrive.

Define your turf, know your focus, and embrace your unique value.

Only then can you stop comparing yourself to others and frolic in the turf that is uniquely yours.