80% is just following up

Here's a fact: 

80% of success is just following up.

Have you ever pitched a client, got a "yes, sounds good"... and then they vanish? 

Is it your fault, or theirs?

The reality is that you're more vested in that contract than they are. 

It's their expense. Their uncertainty.

They may have doubts, even if your rep is rock solid. 

You've got everything to gain. So, you have to act.

Keep following up.

Clients gone cold? 

It's your job to warm them up again. 

Sound like a broken record? Doesn't matter.

Your messages might be missed. 

They might be waiting on a go-ahead or a budget clearance. 

The answer? Follow up.

Feels like they're ignoring you? Persist. 

They either want what you offer, or they've moved on. 

Clarity only comes with following up.

Otherwise, you’re out of sight, out of mind. 

They'll explore other pitches and forget yours. 

It takes at least eight times hearing your sales message for it to resonate. 

If you haven't gotten through to them at least eight times, keep at it.

Sure, there can be hurdles. 

But guess what? They'll tell you when the time's right. 

Or keep calling them. Schedule a meeting. There are countless ways to stay visible.

A stalled proposal you thought was a surefire winner? The solution is to follow up.

It is 80% of the game.

So don't hesitate. 

Don't wait for a "yes" or budget approval.

Stay on top of their minds. 

Let them hear your message, over and over, until they make a decision. 

They're either in or out. 

And then, you'll know.