The best version of you

When you're at your best, nobody can stop you.

You dream big.

You solve big problems.

You bring a Bazooka to a knife fight. 

That’s because you are amazing at what you do. 

The bigger the problems you solve, the more valuable you are to your customers.

Sales pitches? You're like Steph Curry wide open from 23 feet 9 inches. 

Prospecting? You're as credible as Morgan Freeman's voice.

The more value you provide, the better you feel. 

The better you feel, the more fun you have in your business.

That’s what everyone wants from you.

Clients, employees, partners. 

The market commands a premium for the best version of you. They are willing to pay for it.

That’s also the reason you won’t win every deal. 

You’ll sound expensive to cheapo customers because they don't value your greatness. They see premium services as commodities. 

They won't shell out big bucks for sitting on the bench when you're known for slam dunking.

The best version of you is a premium product.

You in a three-piece suit, dressed to the nines is a premium product. 

Ironing those clothes is not. 

The little stuff is not something that customers want to pay for… but it needs to get done.

It just doesn’t need to be done by you. 

That’s what teams are for. 

For every rockstar, there are dozens of role players and roadies behind the scenes.

While you shine in the big moments, let your team handle the mundane stuff.

Your clients don't really care how you get it done. They just want the result.

You’re only as good as your team. 

They are the key to unlocking the best version of you more consistently. 

You can be the face of the company, but you need to be surrounded by folks who get stuff done. 

And when you blend all your rates together, you can give premium service at a reasonable price, yet be more profitable than your solo days. 

You’ll win more deals, be less stressed, and become more profitable. 

When your team enables the best version of you, your clients will thank you and your business will thrive.