Stop worrying about charging too much or too little.
The secret sauce to pricing lies in focusing on you, not others.
People more skilled than you might charge less
Less skilled providers definitely charge more.
None of that matters for your business.
Do what’s right for you.
Price for your company's profitability.
Initially, you might think that I am telling you to charge more per hour.
But that’s not the long-term solution you need.
You are expensive. You stick out like a sore thumb.
Blending your expensive ass in with the rest of your team makes you more attractive.
You look less like a Patrician when you blend in with the Plebs.
Not only that, but you’re no longer accountable for getting everything done daily.
Your team carries you on your off days.
As your business evolves, you'll discover the value of a strong team and lower costs.
Forget comparing yourself to others.
Aim for a blended rate where 25% of your earnings go to those doing the work, including yourself and your team.
Don't get jealous or obsess over others' pricing strategies.
They may charge more per hour, but I guarantee they are losing money when you factor in opportunity costs.
Embrace your uniqueness in pricing.
You do you and watch your profits soar.