You pitch to decision-makers.
The “end” in this case represents money. The bottom-line result. It took me a long time to realize t...
You get LinkedIn DMs daily. The cold emails pour in endlessly. Each one promises the moon but offers...
Clients hire you because you're the expert. But they don't want expert-level jargon. They want compe...
A prospect hits your radar. The clock starts ticking. At 5 seconds, you pounce. The sale is yours.
We hustle to charge top dollar for our talents. Maximizing hourly rates seems like wise advice. That...
Duplicating work. Reinventing the wheel. Putting out fires. You name the cliché, it’s all a variatio...
Many small business owners overcomplicate hiring and managing. It doesn’t have to be complicated. Ju...
It’s tempting as a founder to hold onto operational tasks… Until you hold on for too long and it pre...
It may sound counterintuitive, but the more work you do in your own business, the less profitable yo...